An audiology practice manager runs the business operations of a hearing clinic: hiring and scheduling the support staff, overseeing the revenue cycle, managing hearing aid inventory and manufacturer accounts, keeping policies and documentation current, and reporting the practice's performance to the owner.
The licensed providers handle testing and fittings; the manager makes everything around them work.
Here is the job, duty by duty.
People and scheduling
Staffing comes first.
The manager recruits, interviews and onboards the practice's support roles — patient care coordinators at the front desk, audiology assistants where the practice employs them, billing staff, and the hearing aid technicians who keep repairs moving.
Scheduling is the other half of the people work.
The manager keeps the master calendar running around the providers' templates, works the recall and follow-up lists, and rebuilds the day when a provider calls out, a patient runs late or a device delivery slips.
The employment basics sit here too: timecards and paid time off, benefits paperwork, onboarding checklists, and coverage plans so the phones and the front door are always covered.
In a smaller practice the manager may also be the backup for every support chair — covering the front desk at lunch, confirming tomorrow's schedule before locking up, stepping into whatever gap the day opens.
In larger organizations the same duties split across titled specialists; the accountability stays with the manager either way.
For the role in full — what employers call the chair, how people move into it and what it pays — see the audiology practice manager career guide.
Revenue cycle oversight
The duty here is oversight, not coding.
Where the practice has billing staff or a billing service, the craft of coding sits with them; the manager owns whether that function is staffed, whether claims go out clean, whether payments post correctly, and what happens when a payer pushes back.
A federal regulation and CMS manual guidance frame the Medicare side.
Medicare excludes hearing aids, and examinations for the purpose of prescribing, fitting or changing them (42 CFR 411.15(d)).
Diagnostic hearing and balance assessment by audiologists, by contrast, is covered as other diagnostic tests — but not when the test is ordered for the specific purpose of fitting or modifying a hearing aid.
The manager's part is keeping the billing function current on where those lines sit, rather than the coding itself.
The oversight is weekly and visible.
An aging report that is actually read, a denial that gets appealed or written off deliberately, a front-desk collection conversation that stays polite — the manager watches the cycle move, not just the totals it produces.
When billing sits with an outside service, the manager is the one who reads its reports and asks about the numbers that look off.
Below the manager, front-desk coordinators and billing staff handle verification and claims day to day; the manager's duty is making sure someone owns each step and that nothing stalls between them.
Inventory and manufacturer accounts
Hearing aids are the practice's inventory, and the count has to be exact.
The manager orders stock, tracks devices by serial number, logs demo and loaner units, and processes repairs, returns and remakes so the count stays exact.
Manufacturer accounts are the vendor half of the same duty.
The manager is the practice's contact for its manufacturer representatives: orders, payment terms as the accounts set them, repair turnarounds and price-list updates.
The inventory count is only half the paperwork.
Device sales create records the practice keeps for warranty, service and repair history, and the manager makes sure that record-keeping happens in the practice's software rather than in a drawer.
Software runs underneath all of it.
HIMSA — the Hearing Instrument Manufacturers' Software Association, founded in 1993, based in Copenhagen with a U.S. subsidiary in Minneapolis — develops Noah and describes it as one standard for integrated hearing care software.
HIMSA says over 90% of dispensing locations in North America use Noah.
Keeping that installation and the practice's other hearing software current falls to the manager.
Compliance and policies
The manager keeps the practice's written backbone current: HIPAA policies and procedures, the employee handbook, the protocols the front desk follows for records requests and walk-ins, and the calendar of renewals and staff trainings.
One retention rule is federal and specific.
HHS's HIPAA rule requires a covered entity to retain its required HIPAA documentation — policies, procedures, and required written communications — for six years from the date it was created or the date it was last in effect, whichever is later (45 CFR 164.530(j)).
That six-year clock covers compliance paperwork, not patient charts.
How long a hearing practice keeps patient records is a separate question, set by state law and by payer rules — not by the HIPAA documentation rule.
Supervision boundaries belong to the clinicians.
ASHA's Code of Ethics lets audiologists holding its CCC delegate clinical-service tasks to aides, assistants and technicians only when those staff are adequately prepared and appropriately supervised.
Responsibility for patient welfare stays with the certified audiologist.
The manager's part is keeping the written policies and records that make that supervision visible.
Confirm compliance rules with the body that owns them
Reporting and KPIs
The manager is where the practice's numbers get assembled.
Appointment volume, production and collections, hearing aid unit movement, recall follow-through — the manager compiles what the owner needs to see and puts it in a form a decision can be made from.
The cadence is the owner's to set, but the manager owns the inputs: complete data, on time, from every system the practice runs — the scheduling software, the business office, the manufacturer portals.
A number the owner cannot trace back to its source is a number that will get argued with.
External scorecards exist alongside the owner's reports.
UnitedHealthcare Hearing classifies network providers as Premium, Recommended or Participating based on standardized quality and performance outcomes over the past six-month measurement period.
Part of the manager's reporting job is knowing what a hearing network measures and where the practice stands in its eyes.
The formulas behind each measure are employer-side territory: how hearing practices define and calculate their practice KPIs is covered in the practice KPIs guide on the hiring half of HearingHires.
This page stays on the duty — producing the numbers, on time, in a form the owner can act on.
Patient experience
The non-clinical touchpoints are the manager's territory: how quickly the phone is answered, how walk-ins are handled, how the waiting room runs, and how a complaint gets resolved before it turns into a bad review.
The front desk lives inside that territory.
A patient care coordinator quoted on HearingLife's careers page notes that PCCs are not hearing care providers but do simple hearing aid cleanings for patients — one example of how much non-clinical work a well-run front desk absorbs.
The manager sets the standards the desk works to and takes the escalations: the double-booked morning, the unhappy patient, the schedule that fell apart at lunchtime.
Network-plan workflows land here too.
UnitedHealthcare Hearing's provider page offers office manager and patient care coordinator logins to facilitate transactions and scheduling — coordination the manager makes sure someone actually owns.
Recalls and follow-ups finish the loop: annual-check reminders, repair drop-offs, paperwork deadlines.
The manager's job is making sure the recall list is actually being worked, not just maintained.
Patient experience is also where the manager's other duties meet the patient.
The recall program drives the schedule, the revenue cycle shows up as the payment conversation, and the manufacturer relationship shows up as how fast a repair comes back.
A practice that runs well on the back end feels shorter on the front end.
Career information, not licensing, legal, medical, clinical, billing or coding advice — compliance rules belong to the bodies named: HHS for HIPAA, CMS for Medicare, and ASHA for its Code of Ethics. Confirm current requirements with each before you act on them.

